RI, MA, NH & CT · High-Ticket Local Service Marketing

Marketing Systems for
High-Ticket Local
Service Businesses

Gorilla Marketing Labs works with established high-ticket local service businesses across Rhode Island, Massachusetts, New Hampshire, and Connecticut to get seen, build trust, and turn websites, short-form video, Facebook ads, Google Ads, and GRIP into more calls, inquiries, estimates, and booked revenue. If your team is ready for more demand, we can help build the system.

Book a Free Strategy Call Request a Free Website Preview

or call us directly: (401) 209-0487

Gorilla Marketing Labs — a powerful gorilla scientist mixing glowing red and blue liquids in a lab, representing data-driven marketing
Built for businesses where one job is worth real money
Websites & Landing Pages
Facebook & Instagram Ads
Google Ads
Short-Form Video
GRIP Lead System
RI · MA · NH · CT
The Problem

Most high-ticket service businesses do great work, but their website, ads, content, and follow-up don't reflect it. So leads slip away to competitors who look better online.

01
Your website isn't working

A weak or outdated site loses leads before they ever call. If your online presence doesn't match the quality of your service, you're invisible to people searching right now.

02
Your ads aren't converting

Running Facebook or Google ads without a proper funnel and follow-up system is like turning on a faucet with no bucket. Clicks don't mean jobs.

03
Your follow-up is breaking down

Most businesses lose deals not because the lead was bad, but because no one followed up fast enough. Unmanaged leads mean lost revenue. GRIP fixes that.

The System

One system.
More booked revenue.

01

Build the foundation

A professional website and dedicated landing pages that communicate trust and convert visitors before they ever dial your number.

02

Drive targeted traffic

Facebook ads, Instagram ads, and Google Ads built specifically for your service area to generate calls, form fills, and estimate requests.

03

Build trust with video

Short-form video that shows the quality of your work, builds social proof, and puts your brand on repeat in your local market.

04

Organize every lead

GRIP is our lead management system. It makes sure no inquiry falls through the cracks. Every lead tracked, followed up, and closed.

If your team already does quality work, your marketing should prove it.

We work with established local service businesses that have real teams and the capacity to handle more demand. We don't take on every business that reaches out. The best fit is a serious operation that's ready to respond when opportunities come in.

See If We're a Fit (401) 209-0487
How the System Works

Six pillars that turn
attention into revenue

Every piece works together, not in isolation, so every dollar compounds into more booked jobs and recurring revenue.

01
🌐

Website builds trust

Fast, mobile-first, conversion-optimized sites that make visitors trust you before they ever call.

02
🔍

Google Ads capture demand

Capture people actively searching for your service right now before your competitors do.

03
📣

Social ads create demand

Put your offer in front of local homeowners and businesses before they know they need you.

04
🎥

Video shows proof

Before-and-afters and job site reels that make your work impossible to ignore locally.

05
🔧

Funnels guide action

Landing pages built to convert one thing: interest into an inquiry or booked call.

06
📊

GRIP organizes leads

Track every lead, send automatic follow-ups, and close what the system started.

Services

Everything you need.
Nothing you don't.

Every service built around one goal: more calls, more bookings, more booked revenue.

🌐
Websites & Landing Pages
Mobile-first sites and landing pages built to convert visitors into leads
→
📊
GRIP Lead System
Capture, organize, and follow up with every lead in one simple CRM pipeline
→
📣
Facebook & Instagram Ads
Targeted paid social that generates inquiries and booked jobs in your area
→
🔍
Google Ads
Capture high-intent searches from people ready to hire right now
→
🎥
Short-Form Video
Reels and Shorts that showcase your work and build local brand recognition
→
🔧
Funnels & Lead Generation
Complete lead systems with landing pages, ads, and automated follow-up
→
Industries We Help

Built for businesses
where every lead matters

We focus on established high-ticket local service businesses where one lead, job, booking, or account can be worth hundreds or thousands of dollars. The best fit is a business with a real team, capacity to handle more demand, and someone responsible for answering, following up, and closing opportunities.

Not every business is ready for more leads. We work best with companies that can actually handle them.

Home Services Contractors Roofing Hardwood Flooring Remodeling Electrical Plumbing HVAC Painting Landscaping Pool Companies Paving Construction Deck Builders Kitchen & Bath Specialty Trades Commercial Services Private Events
Best Fit

Established teams ready for more demand

Gorilla Marketing Labs works best with businesses that already have people in place to perform the work, answer inquiries, schedule estimates, and follow up with leads. Ads, websites, video, funnels, and GRIP can create more opportunities, but the business needs the team and process to handle them.

  • Real team or crew in place
  • High-value services or projects
  • Capacity for more calls and estimates
  • Someone responsible for follow-up
  • Willingness to use a system

Not the best fit for one-person operations trying to do everything themselves or businesses that cannot respond to leads quickly.

Your team focuses on the work. We help the right people find you, trust you, and reach out.

Book a Free Strategy Call

Not sure if it's a fit? That's what the call is for.

(401) 209-0487
Real Results

What happens when
the system works

Real outcomes from real local service businesses. No hypotheticals.

Flooring
0
Qualified Leads
in 30 days from Facebook Ads

A local flooring company generated 47 qualified leads in 30 days using a targeted Facebook Ads campaign for homeowners in their service area.

Facebook Ads · Local flooring business
Roofing
0
Return on Ad Spend
from a local roofing campaign

A local roofing company saw 11.1X return on their ad spend, turning every advertising dollar into eleven dollars in closed revenue.

Local roofing campaign · Combined ad + web
High-Ticket Services
0
Booked Jobs
across combined ad + web campaigns

Across combined advertising and web campaigns, high-ticket service clients secured 54 booked jobs that compound into real annual revenue growth.

Combined ad + web · Multiple service categories
Why Gorilla Marketing Labs

We're not a marketing factory.
We're your growth partner.

Built for established operators

We work with high-ticket local service businesses that already have a team doing real work. We understand your market, your customers, and what it takes to turn attention into booked jobs.

Rhode Island-based, serving RI, MA, NH & CT

We're based in Rhode Island and work with established local service businesses across Rhode Island, Massachusetts, New Hampshire, and Connecticut.

Select clients per market

We limit the businesses we take on per industry and area. When you work with us, you get our full focus, not a cookie-cutter campaign.

Systems that keep working

We build complete systems: websites, funnels, video, ads, and GRIP. Designed to generate leads month after month without starting from scratch.

Led by Lonny Chhay

Gorilla Marketing Labs is led by Lonny Chhay, a Rhode Island-based creative director and marketer who works with established local service businesses across RI, MA, NH, and CT to grow through content, ads, and lead systems.

Is your business ready for more demand?

Book a free strategy call. We'll review your current online presence, talk about your goals, and show you exactly what a Gorilla Marketing system would look like for your specific service business.

No confusing marketing talk. No vanity metrics. Just a clear system built to help more people find you, trust you, and contact you.

Book a Free Strategy Call (401) 209-0487
FAQ

Common questions

We work with established high-ticket local service businesses where one lead, job, booking, or account is worth real money: roofing, flooring, remodeling, plumbing, electrical, painting, landscaping, construction, paving, pool companies, and select event-based service brands.

No. While we specialize in contractors and home service businesses, we also help mobile service businesses, event-based businesses, and other local service brands where one booking or project can be worth significant revenue.

Our professional websites and landing pages start at $497 setup + $97/month. This includes a mobile-friendly site, services section, photo gallery, contact form, click-to-call button, basic local SEO, hosting, SSL, and minor monthly updates. Request a free website preview to see what your site could look like.

Yes. We can audit your current site, improve its conversion performance, or rebuild it entirely depending on what will generate the best results for your business. Book a strategy call and we'll tell you honestly what we'd do differently.

GRIP is Gorilla Marketing Labs' branded lead management and follow-up system. It captures leads from your website, Facebook ads, Google Ads, landing page forms, calls, and appointment requests, then organizes them into one simple pipeline so your team can follow up faster, track opportunities, and stop losing leads.

Yes. That's exactly what GRIP does. All your lead sources connect into one organized pipeline so nothing falls through the cracks and your team always knows who to follow up with next.

Yes. Gorilla Marketing Labs is based in Rhode Island and currently works with established high-ticket local service businesses across Rhode Island, Massachusetts, New Hampshire, and Connecticut. If your business fits our model and you're outside those states, reach out and we'll tell you honestly if it makes sense.

Book a free strategy call. We'll talk through where your business is now, what you're trying to grow, and whether the system is a good fit. If it makes sense, we'll map out a clear next step. You can also call us directly at (401) 209-0487 or request a free website preview.

Get Started

Stop leaving
revenue on the table

Your competitors are running ads and collecting leads right now. If your team is ready to handle more demand, Gorilla Marketing Labs can help you build the system to compete.

Book a Free Strategy Call Request a Free Website Preview

or call (401) 209-0487

Websites & Landing Pages

Websites Built to Turn
Visitors Into Leads

Your website should match the level of service your team already provides. It needs to build trust, explain the offer, show proof, and make it easy for the right customer to call or request an estimate.

Request a Free Website Preview

What a high-converting website needs

We don't use templates or one-size-fits-all designs. Every website is built around your specific service, your market, and your target customer. One goal: get them to contact you.

  • ✓Mobile-first, fast-loading design (under 3 seconds)
  • ✓SEO-optimized with proper heading structure
  • ✓Conversion-focused layout with clear calls to action
  • ✓Local SEO integration for Rhode Island, Massachusetts, New Hampshire, and Connecticut
  • ✓Click-to-call buttons and contact forms above the fold
  • ✓Service pages, photo galleries, and trust sections
  • ✓Google Analytics and conversion tracking setup
  • ✓Domain connection, hosting, and SSL included
$497 setup
+ $97/month hosting & support
  • Mobile-friendly website
  • Services and about sections
  • Work & photo gallery
  • Video section (if available)
  • Contact form & click-to-call
  • Estimate or booking request form
  • Basic local SEO setup
  • Hosting, SSL & minor monthly updates
Request a Free Website Preview

Landing pages for ads

Running Facebook Ads or Google Ads to your homepage is one of the most costly mistakes in service business marketing. We build dedicated landing pages for every campaign designed to do one thing: convert the click into a lead.

  • ✓Dedicated page for each ad campaign or service
  • ✓Single, focused call to action with no distractions
  • ✓Built for speed and mobile performance
  • ✓A/B tested headlines and offer variations
  • ✓Integrated with GRIP for instant lead notifications
See What Your Website Could Look Like

We'll show you a preview before you commit to anything.

GRIP Lead System

Stop Losing Leads
After They Click

GRIP captures leads from your website, Facebook ads, Google Ads, landing pages, calls, and forms, then organizes them into one simple pipeline so your team can follow up faster and stop losing opportunities. GRIP helps organize the process. Your team still has to work it.

See How GRIP Works Book a Free Strategy Call

or call (401) 209-0487

GRIP CRM Dashboard by Gorilla Marketing Labs — showing lead pipeline, appointments, closed won revenue, and mobile lead details
What Is GRIP?

The Lead Management System Behind Every Gorilla Marketing Labs Campaign

GRIP is Gorilla Marketing Labs' branded lead management and follow-up system built specifically for high-ticket local service businesses.

When someone fills out a form, clicks an ad, requests an estimate, books a call, or contacts your business, GRIP gives that lead a place to go. Instead of leads getting buried in emails, missed messages, random spreadsheets, or inboxes, GRIP organizes every opportunity inside one simple pipeline.

GRIP connects everything around your business: websites, landing pages, Facebook ads, Google Ads, forms, calls, and appointment requests. You can see where leads are coming from, what stage they're in, and which opportunities need follow-up right now.

What GRIP gives you

📥
One place for every leadNo more scattered emails, missed calls, or lost form submissions.
🔔
Instant lead notificationsGet alerted the moment a new opportunity comes in so follow-up happens fast.
📊
A clear pipeline viewSee every lead, every stage, and every opportunity that needs attention.
🎯
Lead source trackingKnow exactly which campaigns are creating calls, forms, and booked jobs.
⚡
Faster follow-upA cleaner process so fewer leads go cold, get forgotten, or fall through the cracks.
Exclusive to GML Clients

GRIP Is Included for
Gorilla Marketing Labs Clients

GRIP is not a public CRM that anyone can sign up for. It is an exclusive lead management system available to Gorilla Marketing Labs clients. When you work with GML to build a website, run ads, or use the full Lead Generation System, GRIP becomes the place where those leads are captured, organized, and tracked.

Website Clients
🌐

Website & Landing Page Builds

Get access to GRIP so website form submissions, estimate requests, and contact inquiries have a place to go and a process to follow.

Social Ads Clients
📣

Facebook & Instagram Ads

Get access to GRIP so social ad leads are organized into a pipeline and followed up with faster, not lost in a Facebook inbox.

Search Ads Clients
🔍

Google Ads Campaigns

Get access to GRIP so high-intent search leads can be tracked from click to call, form, appointment, or booked job.

Full System Clients
🔧

GML Lead Generation System

Get access to GRIP as part of the full system connecting your websites, ads, forms, calls, follow-up, and pipeline tracking in one place.

The Real Problem

Most Businesses Don't Just Need
More Leads. They Need Better Follow-Up.

A lot of businesses pay for ads, get inquiries, and still lose money because the follow-up is slow, scattered, or inconsistent. Leads come in from multiple places. Without a system, good opportunities go cold.

📧
Problem 01
Leads get missed

A Facebook lead lands in a form inbox nobody checks. A Google Ads inquiry gets buried in email. A website form sits unanswered. Without a system, leads disappear.

⏰
Problem 02
Follow-up happens too late

When someone requests an estimate, they are usually comparing options. A slow response means the job goes to whoever called back first. Speed matters.

❓
Problem 03
Nobody knows what's working

Without tracking, it's impossible to know which campaigns are turning into booked jobs. Money gets spent with no clear picture of the return.

How It Works

How GRIP Turns Interest Into Opportunities

1

Traffic Comes In

Facebook ads, Google Ads, your website, landing pages, videos, and calls bring people to your business. They find you and decide to reach out.

2

Lead Gets Captured

The lead fills out a form, requests an estimate, books a call, or contacts the business. That action gets captured and sent directly into GRIP.

3

GRIP Organizes the Lead

The lead is added into a pipeline with the lead source, service needed, contact information, and current status. All in one clear view.

4

Follow-Up Starts Faster

Instant notifications alert the business the moment a new lead comes in. Calls, replies, and next steps can happen fast while the lead is still warm.

5

Opportunities Get Tracked

Leads can be moved through stages from new inquiry to contacted, appointment booked, estimate sent, and closed. The business owner gets a clear picture of the pipeline at all times.

Lead Sources

Lead Sources GRIP Can Connect

Every place a potential customer can reach out becomes a lead source that feeds into the GRIP pipeline. Nothing gets missed.

✓
Website contact forms
✓
Estimate request forms
✓
Landing page forms
✓
Facebook & Instagram lead ads
✓
Google Ads landing pages
✓
Inbound phone calls
✓
Appointment requests
✓
Booking links
✓
Manual entries from referrals
What GRIP Does

What GRIP Helps You Do

📥

Capture Leads Automatically

Collect leads from websites, landing pages, ads, calls, and forms in one place. No manual copy-paste required.

🔔

Notify the Owner Fast

Send alerts when a new opportunity comes in so follow-up can happen quickly, while the lead is still warm and comparing options.

📋

Organize Every Opportunity

Move leads through clear stages: New Lead, Contacted, Appointment Booked, Estimate Sent, Closed Won, or Closed Lost.

🎯

Track Lead Sources

See which campaigns are creating calls, form fills, estimate requests, and booked opportunities, so you know what's working.

⚡

Improve Follow-Up

Use simple follow-up workflows so fewer leads get forgotten, go cold, or get lost between the initial inquiry and the booked job.

📈

Understand the Pipeline

Give the business owner a clearer view of what is coming in, what needs attention, and what is turning into revenue.

Pipeline Stages

A Simple Pipeline Built Around
Real Sales Conversations

GRIP gives every lead a status so the business owner can see what needs attention instead of guessing what happened after the lead came in.

New Lead
Contacted
Appointment Booked
Estimate Scheduled
Estimate Sent
Follow-Up Needed
Closed Won ✓
Closed Lost
Nurture

Every lead has a home. Every opportunity has a status. No more wondering what happened after someone reached out.

Why Speed Matters

The Faster You Follow Up,
The Better Your Chances

When someone requests an estimate or fills out a form, they are usually still comparing options. A fast, professional response can be the difference between booking the opportunity and losing it to another business that picked up the phone first.

GRIP helps create a faster, cleaner follow-up process so leads do not sit untouched. When the business gets notified immediately and has a clear next step, follow-up becomes a system, not an afterthought.

With GRIP: Fast follow-upHigh conversion rate
Without a system: Slow follow-upLow conversion rate

Lead conversion rates drop significantly when follow-up is delayed. GRIP helps close that gap.

The Full System

GRIP Is the Backend of
the Lead Generation System

Gorilla Marketing Labs creates the attention, captures the lead, and uses GRIP to make sure the lead doesn't get lost. Every part of the system feeds into the next.

📣
Facebook & Instagram Ads: Create DemandTargeted campaigns put your service in front of local homeowners and decision-makers before they're ready to search.
🔍
Google Ads: Capture Active SearchersWhen someone searches for your service right now, Google Ads make sure your business shows up and wins the click.
🌐
Websites & Landing Pages: Build TrustProfessional, conversion-optimized pages that give visitors a reason to reach out, with a clear way to do it.
🎥
Short-Form Video: Show ProofBefore-and-afters, job site walkthroughs, and testimonials that make your work impossible to ignore locally.
📊
GRIP: Organize Leads & Follow UpEvery lead from every source flows into GRIP. Every opportunity is tracked, followed up with, and moved through the pipeline toward a booked job.
Who Gets Access

Who Gets Access to GRIP?

GRIP is included for active Gorilla Marketing Labs clients. This means clients are not just getting a website or ad campaign. They get a cleaner system for managing the opportunities that come from that marketing.

✓
Website & Landing Page Builds
✓
Facebook & Instagram Ad Campaigns
✓
Google Ads Campaigns
✓
GML Lead Generation System Packages

Working with Gorilla Marketing Labs means you're not just getting marketing. You're getting a complete system. GRIP is what keeps it organized on the back end.

Get Started

Want to See How GRIP Would
Work for Your Business?

If you are building a website with Gorilla Marketing Labs, running ads with us, or using the full GML Lead Generation System, GRIP gives your leads a place to go and a process to follow.

See How GRIP Works Book a Free Strategy Call

or call (401) 209-0487

Facebook & Instagram Ads

Ads That Turn
Attention Into Inquiries

Meta ads help your business stay visible, show proof, and create demand before people are ready to search, putting you in front of local homeowners and decision-makers consistently.

Book a Free Meta Ads Strategy Call

Why Facebook & Instagram ads work

Google Ads capture demand that already exists. Facebook and Instagram Ads create demand. We target homeowners in your service area with your work, your results, and your offer, consistently, until they're ready to reach out.

  • Hyper-local targeting by zip code, city, or radius
  • Homeowner and demographic targeting
  • Retargeting people who've visited your website or engaged with your content
  • Lead form ads optimized for mobile conversion
  • Before-and-after creative that builds trust and drives action
  • Ongoing optimization and monthly performance reporting

Best creative types for service businesses

  • Project transformation videos (before-and-after)
  • Job-site walkthrough reels
  • Owner/team introduction videos
  • Customer testimonial clips
  • Seasonal offers and promotions
  • Local area targeting with branded overlays
Flooring
47
Qualified Leads in 30 Days
Roofing
11.1X
Return on Ad Spend
Book a Free Meta Ads Strategy Call
Google Ads

Show Up When People
Are Searching for Your Service

Google Ads help capture people who are already looking for what you offer. This is the highest-intent traffic available for local service businesses.

Book a Free Google Ads Strategy Call

Why Google Ads are high intent

When someone types "roofer near me" or "flooring contractor RI" into Google, they're ready to act. We build and manage campaigns that make sure your business shows up first and wins the click.

  • Google Search Ads for your top service keywords
  • Local Services Ads (LSA) for verified service businesses
  • Google Display retargeting for website visitors
  • Keyword research specific to your service and market
  • Negative keyword management to eliminate wasted spend
  • Monthly performance reporting and bid optimization

Searches we target for clients

  • roofer near me / roofing contractor RI
  • flooring contractor RI, MA, NH, CT
  • bathroom remodeler RI, MA, NH, CT
  • electrician near me / plumber near me
  • private event venue Providence
  • mobile bar service near me
Book a Free Google Ads Strategy Call
A Word on Response Time

High-intent leads need a fast response

Google Ads capture people who are already searching for your service. That traffic has real value, but it needs to be handled quickly. If someone calls, fills out a form, or requests an estimate, your team needs to be ready to respond. Gorilla Marketing Labs is built for businesses that have that process in place.

Short-Form Video

Show the Work.
Build the Trust. Drive the Call.

If your team is already doing quality work in the field, your content should prove it. Gorilla Marketing Labs creates vertical short-form videos for established service businesses: built for social media, ads, websites, Google Business Profile, and lead-generation campaigns. Starting at $300 per finished reel/video.

Book a Free Content Strategy Call (401) 209-0487
750+
Reels & Videos Created
$300
Per Finished Reel / Video
9:16
Vertical Format for Social
~1 min
Typical Finished Length
Real Client Reel Example

See the Kind of Content
We Create

This featured reel shows real short-form content created for Sunset Auto Spa during an excavator wash for Ricon. It is an example of the kind of vertical content Gorilla Marketing Labs creates to help local service businesses show the work, build trust, and give customers a reason to call.

This type of reel can be used as social content, paid ad creative, website proof, and part of a full lead-generation campaign.

📸 Instagram Reels 📘 Facebook Reels 📣 Paid Ad Creative 🌐 Website Proof
Book a Free Content Strategy Call
Sunset Auto Spa × Ricon Excavator Wash Real client reel · Shot vertically in 9:16 · Created by Gorilla Marketing Labs
Simple Video Pricing

One Clear Price.
One Finished Video.

Every reel/video we create is designed and shot vertically for social media. Ready to use across Instagram Reels, Facebook Reels, TikTok, YouTube Shorts, ads, your website, Google Business Profile, and follow-up campaigns.

$300
per finished reel / video
  • One finished vertical reel/video
  • Typically around 1 minute long
  • Can be up to 3 minutes depending on the project
  • Includes up to 2 consecutive hours of shooting time
  • Additional shooting time billed at $50/hour
  • Shoots must be scheduled at least 2 weeks in advance
  • Shot vertically in 9:16 format for social media
  • Edited for short-form platforms with hook, story, and CTA
  • Copyright-safe music included when music is needed
  • Great for project recaps, before-and-after, owner videos, testimonials, job-site content, event recaps, and brand story videos
  • Can be used as organic content, ad creative, website proof, Google Business Profile content, and follow-up content

Most videos are kept around 1 minute because that works best for short-form platforms, but some projects may run up to 3 minutes when the story needs more room.

Book a Free Content Strategy Call
🎥

Built for High-Ticket Service Businesses

Every video is built around a clear hook, a story that shows the work, and a call-to-action that moves the viewer toward reaching out. If your work is professional, your content should prove it.

📱

Vertical 9:16 Format: Ready for Every Platform

Shot vertically so it is ready to use on Instagram Reels, Facebook Reels, TikTok, YouTube Shorts, ads, your website, and your Google Business Profile without any reformatting.

📊

750+ Reels & Videos Created

Gorilla Marketing Labs has created 750+ reels and videos across local brands, service businesses, social media campaigns, ads, websites, and multiple content styles. You are not getting a first attempt.

⏱️

2-Hour Shoot Included Per Video

Each $300 video includes up to 2 consecutive hours of shooting time. Additional shooting time beyond that is billed at $50/hour. Scheduling at least 2 weeks in advance is required.

Scheduling Notice

Shoots Must Be Scheduled
at Least 2 Weeks in Advance

All reel and video shoots must be scheduled at least 2 weeks in advance. This gives us time to plan the shoot properly, prepare the creative direction, organize the story, and make sure every video gets the attention it deserves.

This is not a same-week service. Every shoot is planned intentionally so the finished video is worth the investment.

📅

Filming Availability Is Limited Each Month

Shoots are scheduled in advance, not on demand. Availability fills up. If you know you want video content, the earlier you book, the better your chance of getting the shoot date that works for your business.

Book a Free Content Strategy Call
Why Video Builds Trust

Your Customers Are Watching
Before They Call

For high-ticket local service businesses, short-form video is one of the strongest forms of social proof available. A 30-second floor transformation, roofing project recap, remodeling walkthrough, owner introduction, customer testimonial, or job-site walkthrough can build trust faster than a paragraph of text ever could.

Video shows the quality of the work, the people behind the business, and the proof that customers look for before they call, inquire, or book.

"You focus on the service. We help more people see it, trust it, and contact you."

Types of Videos We Create

  • Project transformation videos (before-and-after)
  • Job-site walkthrough and process videos
  • Owner and team introduction videos
  • Customer testimonial clips
  • Educational and how-it-works videos
  • Event recap and brand story videos
  • Service demonstration videos
  • Seasonal and promotional short-form ads

If your work is professional, your content should prove it. Your videos should match the quality of the service you already provide.

The Full System

Video That Feeds
Your Whole System

The best short-form video does more than sit on social media. One strong reel can become ad creative, website proof, Google Business Profile content, social proof, and follow-up content inside your marketing system.

  • Repurposed as Facebook and Instagram ad creative
  • Used on your website as trust-building social proof
  • Posted to Instagram Reels, TikTok, YouTube Shorts, and Facebook
  • Added to Google Business Profile when useful
  • Used in follow-up email and SMS sequences through GRIP
  • Used to build trust before the customer ever speaks with you
Book a Free Content Strategy Call

Where your video gets used

📸
Instagram Reels
📘
Facebook Reels
🎵
TikTok
▶️
YouTube Shorts
📣
Paid Ad Creative
🌐
Website Proof
📍
Google Business
📊
GRIP Follow-Up
Music

Copyright-Safe Music Included

When music is needed, Gorilla Marketing Labs uses copyright-safe music that fits the tone, pace, and platform of the video, so you don't have to stress about platform restrictions or muted audio after posting.

✓ Copyright-Safe Music: Included

We select music that is built for social media use. That means it is cleared for Instagram, Facebook, TikTok, YouTube, and ads. Your video stays up, stays audible, and stays working.

⚠ Custom Song Requests: Possible Restrictions

If you request a specific popular song, trending audio, or copyrighted track, we can try to work with that direction, but we cannot guarantee that social platforms will not mute, restrict, flag, or remove the video. The safest option is letting Gorilla Marketing Labs choose music built for social media use.

Get Started

Ready to Show the Work
and Drive More Calls?

Gorilla Marketing Labs has created 750+ reels and videos for local service businesses, contractors, remodelers, flooring companies, event brands, and more. If your work is strong, your video should prove it.

Book a Free Content Strategy Call (401) 209-0487

Filming availability is limited each month. Shoots must be scheduled at least 2 weeks in advance.

Funnels & Lead Generation

Funnels Built to Turn
Interest Into Booked Revenue

A lead generation funnel connects your traffic, offer, website, forms, ads, and follow-up into one clear path, from first click to booked job.

Get a Lead Generation Plan

Example funnel paths

  • Facebook ad to landing page to form to GRIP to follow-up to booked estimate
  • Google search ad to service landing page to call or form to GRIP to booked job
  • Video content to retargeting ad to website to inquiry form to follow-up
  • Cold outreach to website preview page to strategy call booked

Every funnel path is designed around your specific service, offer, and customer. Not a generic template.

Why service businesses need funnels

Without a funnel, your ads send traffic to a homepage that wasn't built to convert. Your leads have nowhere to go. Your follow-up is inconsistent. A complete funnel fixes all three.

  • High-converting landing pages for each service and campaign
  • Lead magnet offers (free estimates, free previews, free audits)
  • Thank-you pages that keep leads engaged after they inquire
  • Automated email and SMS follow-up via GRIP
  • Retargeting for visitors who didn't convert the first time
Get a Lead Generation Plan
Industries We Help

Built for Established Businesses
Where Every Lead Matters

We work with established high-ticket local service businesses across RI, MA, NH, and CT. The best fit is a company with a real team, high-value services, and the capacity to handle more demand.

Who We Work With

Gorilla Marketing Labs builds marketing systems for established local service businesses where one job, project, or booking can be worth real money. We work across three main categories.

Home Services

Contractors & Home Service Businesses

Roofing, flooring, remodeling, electrical, plumbing, HVAC, painting, landscaping, paving, pool companies, deck builders, and construction.

View details →
Events & Experiences

Private Events & Local Brands

Mobile bar services, private event businesses, event entertainment, party services, and local service brands with high-value bookings.

View details →
Who We Work Best With

Established teams ready for more demand

The marketing system creates more calls, inquiries, and estimate requests. But the business still needs the team to answer quickly, follow up consistently, and close the opportunities that come in.

Good fit

  • Real team or crew performing the work
  • High-value services or projects
  • Capacity to take on more calls and estimates
  • Someone responsible for follow-up
  • Willingness to use a lead management system

Not the best fit

  • One-person operations doing everything alone
  • Businesses that cannot respond to leads quickly
  • No capacity to take on more work right now
  • No one responsible for closing opportunities
See If We Work With Your Business
Home Service Marketing

More Calls, Estimates, and Booked Jobs
for Home Service Businesses

Gorilla Marketing Labs builds marketing systems for established contractors and home service businesses across RI, MA, NH, and CT. We help serious operators get more visibility, more inbound leads, and more booked work.

Book a Free Strategy Call

Industries We Serve

We work with home service businesses and contractors that already have a real team in place and the capacity to handle more demand. The marketing works best when the business is ready to respond when leads come in.

  • Roofing companies
  • Hardwood flooring installation and refinishing
  • Home remodeling and renovation
  • Kitchen and bathroom remodelers
  • Electrical contractors
  • Plumbers and HVAC companies
  • Painting contractors
  • Landscaping and lawn care
  • Paving and concrete companies
  • Pool companies
  • Deck builders and specialty trades
  • Construction and commercial services
What We Build for Home Service Businesses

Websites, ads, video, and GRIP

Home service businesses live and die by trust, visibility, and how fast they respond to leads. We build the complete system: a website that builds credibility, ads that generate inbound calls and estimate requests, short-form video that shows the work, and GRIP to keep every opportunity organized.

Book a Free Strategy Call (401) 209-0487
Roofing Marketing

Lead Generation for
Roofing Companies

Gorilla Marketing Labs builds marketing systems for established roofing companies across RI, MA, NH, and CT. We help roofing businesses generate more estimate requests, booked jobs, and consistent inbound leads.

Book a Free Strategy Call

Marketing built for roofing companies

A roofing job can be worth thousands. The right marketing system puts your company in front of homeowners who need a new roof, repairs, or estimates, and makes sure every lead has a process to follow up with.

  • Websites and landing pages built to convert roofing leads
  • Google Ads targeting people searching for roofers right now
  • Facebook and Instagram ads that create local visibility and demand
  • Short-form video showing real roofing jobs and transformations
  • GRIP to organize estimate requests and follow up with every lead
Real Result
11.1X
Return on Ad Spend

A local roofing company saw 11.1X return on their ad spend, turning every advertising dollar into eleven dollars in closed revenue.

Book a Free Strategy Call (401) 209-0487
Flooring Marketing

Lead Generation for
Flooring Companies

Gorilla Marketing Labs builds marketing systems for established flooring companies across RI, MA, NH, and CT. We help flooring businesses generate more qualified leads, estimate requests, and booked installations.

Book a Free Strategy Call

Marketing built for flooring companies

Hardwood flooring, LVP, carpet, tile. Any flooring job can be worth thousands. The right marketing system puts your company in front of homeowners who are already planning a project and ready to get an estimate.

  • Websites that showcase your work and drive estimate requests
  • Facebook and Instagram ads targeting local homeowners
  • Google Ads capturing people searching for flooring services now
  • Before-and-after video content that shows the quality of your work
  • GRIP to track every lead from first inquiry to booked installation
Real Result
47
Qualified Leads in 30 Days

A local flooring company generated 47 qualified leads in 30 days using a targeted Facebook Ads campaign for homeowners in their service area.

Book a Free Strategy Call (401) 209-0487
Contractor Marketing

Lead Generation for
Contractors

Gorilla Marketing Labs builds marketing systems for established contractors across RI, MA, NH, and CT. We work with remodelers, builders, specialty trades, and general contractors that are ready to grow.

Book a Free Strategy Call

Marketing built for contractors

One remodeling project, one construction job, or one commercial account can be worth tens of thousands of dollars. The right marketing system builds trust with the right homeowners and businesses before they ever pick up the phone.

  • Professional websites that establish trust before the first call
  • Google Ads capturing homeowners actively searching for your service
  • Facebook and Instagram ads for local brand visibility and lead generation
  • Job site video and before-and-after content that shows proof of work
  • GRIP to keep estimate requests and follow-ups organized and moving
Best fit for contractors

You already do the work. We help more people find you.

Your team focuses on doing quality work on every job. Gorilla Marketing Labs helps more of the right customers find you, trust you, and reach out. The best fit is a contractor with a real crew, the capacity to take on more projects, and someone responsible for following up when leads come in.

Book a Free Strategy Call (401) 209-0487
Event & Experience Marketing

Lead Generation for
Event-Based Businesses

Gorilla Marketing Labs works with select event-based businesses across RI, MA, NH, and CT where one private event, party, or booking can be worth significant revenue.

Book a Free Strategy Call

Private Events & Local Brands

For select local brands where one private event, party, or booking can be worth significant revenue. We work with event businesses that have a clear offer, a real operation, and the capacity to handle more bookings.

  • Mobile bar services
  • Private event businesses
  • Event entertainment companies
  • Party and celebration services
  • Local service brands with high-value bookings
What we build for event businesses

Booking inquiries, visibility, and follow-up

Event businesses need to be found, look professional, and have a system for handling inquiries before they go cold. We build the website, run the ads, create the content, and set up GRIP so every booking inquiry has a place to go and someone following up.

Book a Free Strategy Call (401) 209-0487
Client Results

Real Results From
Real Local Businesses

Proof across high-ticket service industries: roofing, flooring, remodeling, construction, video content, and local service brands.

Flooring
0
Qualified Leads
in 30 days from Facebook Ads

A local flooring company generated 47 qualified leads in 30 days through a targeted Facebook Ads campaign for homeowners in their area, without raising prices or expanding their referral network.

Facebook Ads · Local hardwood flooring business
Roofing
0
Return on Ad Spend
from a local roofing campaign

A local roofing company saw 11.1X return on their ad spend, turning advertising investment into a predictable, scalable source of booked roofing jobs and closed revenue.

Local roofing campaign · Combined ad + web system
High-Ticket Services
0
Booked Jobs
across combined ad + web campaigns

Across combined advertising and web campaigns, high-ticket service clients secured 54 booked jobs. That's what happens when the full system works together.

Combined ad + web · Multiple service categories

Want to be our next case study?

Book a free strategy call. We'll tell you honestly whether your business is positioned to see results like these, and what we'd do to get you there.

Book a Free Strategy Call
About

Built for Local Service Businesses
That Want Real Growth

Gorilla Marketing Labs is a Rhode Island-based marketing agency led by Lonny Chhay, working with established high-ticket local service businesses across Rhode Island, Massachusetts, New Hampshire, and Connecticut. We help them generate more leads, build trust online, and turn marketing spend into real booked revenue.

Who we are

Gorilla Marketing Labs is led by Lonny Chhay, a Rhode Island-based creative director and marketer who works with established local service businesses across Rhode Island, Massachusetts, New Hampshire, and Connecticut. He understands how these businesses actually grow: trust, proof, speed, visibility, and consistent follow-up. The marketing only works when the business behind it is ready to handle the demand.

We're not a large agency trying to be everything to everyone. We focus on one type of business: local service companies where one lead, job, or booking is worth real money. We build the complete marketing systems that help them get more of it.

What we understand

We know that a roofing company doesn't just need "social media." They need a system that brings in estimate requests. A flooring company doesn't need "content." They need video proof that makes homeowners choose them before they ever visit the showroom. We build for outcomes, not activity.

How we work

  • We work with a select number of businesses per market so we can go all in on your growth
  • We build complete systems, not one-off campaigns, designed to work month after month
  • We communicate directly, set realistic expectations, and show you what we're doing and why
  • We measure success in calls, inquiries, booked jobs, and revenue. Not impressions, not reach, not followers
  • No confusing marketing talk. No vanity metrics
Work With Us (401) 209-0487
Contact

Let's See If It's a Fit

Fill out the form below and we'll be in touch within 1 business day. Or call (401) 209-0487 to talk now.

Let's talk about your business

Gorilla Marketing Labs works best with established high-ticket local service businesses that already have a team, capacity to handle more demand, and someone responsible for following up with leads. If that sounds like your business, we're glad to connect.

We'll look at where you are now, talk through your goals, and be honest about whether the system makes sense for your operation.

📞 (401) 209-0487
✉ hello@gorillamarketinglabs.com

Free Strategy Call
We'll look at where you are now, what's working, and what we'd change.

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We'll show you what your new site could look like before you commit to anything.

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We respond within 1 business day. Call now: (401) 209-0487